Eloise was eight and she loved looking awesome. She also loved to play — and she played hard. So hard she wore holes in every pair of leggings she owned. She didn't mind the holes. She minded uncomfortable clothes. Her mom minded the planet. So together, they built a brand. Eloise became the CKO (Chief Kid Officer). Her mom became CEO. They called it Mightly.
A new addition to the family
In 2026, Mightly acquired Rockets of Awesome — the bold, joyful kidswear brand built on one belief: kids should look like kids, and getting dressed should be fun. We loved that from day one, and we're keeping it. Rockets opens up new territory for us — swimwear, activewear, wovens — and we're bringing our values along for the ride.
Certified organic cotton, Fair Trade practices, and a commitment to doing right by kids and the planet.
Bold styles, big dreams, and a long journey toward sustainability. We're working on it — and we're honest about where we are.
