Please meet Jeannine Benoit Adams, the founder of Ready Pretty, and woman we have the pleasure of working with, as part of our Women's History Month series.
Tell us about your business: Ready Pretty is a digital marketing agency that supports women-led brands and businesses. We help our clients to grow and thrive online. Our core areas of expertise are web design and development, email marketing, content marketing strategy, planning and execution and ambassador/influencer marketing. We focus mainly on fashion, beauty and lifestyle brands.
Who is a woman (or women) that inspires you and why? That’s a tough one. First and foremost my mom! She truly was the picture of being able to do it all. She managed to be the best mom, lead major corporations and be a great wife and friend all at the same time. Now as a mom myself I see how difficult it all was - but she taught me that I could do it, that I could create the life I wanted through hard work, love and a great support system.
Beyond my mom, I’m inspired by so many women - too many to list! I heard Sara Blakely in person at a conference a few years back and her story continues to motivate me each and every day to push harder.
Another woman who inspires me is Erin Gallagher, my friend and absolute advocate for women's rights and equality. She recently started Ella4All, an inclusive network unlocking women's access to human and financial capital. I’ve never met someone else in my life who has the innate ability to connect, activate and engage with people the way she does.
As a business owner, what advice might you offer to other female entrepreneurs? Keep going. It’s simple but true. I don’t believe in overnight success, although at times it feels as though social media perpetuates this idea. Ready Pretty has grown steadily over the years with too many ups, downs, turnarounds and pivots to count! We’ve done things that have worked, others that for sure have not - but through it all, I kept going. You simply have to your head down and do the work and be willing to make adjustments as new challenges arise. Just keep going. Progress is progress no matter how fast.
You’re a mom of three, how do you think we can inspire the next generation of women to make a positive impact in this world? I have two boys and my daughter - and I want each of them to know that they never have to play small. I want them each to have big lives - whatever that means to them. I want them to know, learn and use their voices for good, to never be afraid to speak up and speak out. I teach a lot about confidence in my home - confidence in who they are and what they believe. I truly feel like with a bit of guts and a lot of confidence you can make an impact.
What gets you excited about the future of Ready Pretty? Supporting women has always been a passion of mine. By nature, I’m a connector - it’s what I love most about my job. So as I look to the future, I look forward to connecting more women, supporting more women and helping more women-owned brands grow and thrive.
Tell us, what’s your favorite Mightly piece? I love pretty much everything in the Cloud Print - it’s such a perfect kid print! I can’t get my boys out of the matching sweatsuits and my daughter loves the twirl dresses! The quality of Mightly clothing is unmatched - my kids are hard on clothes (aren’t they all!?) and after every wash they come back just as good as when we first got them!
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